DMDS is a secure software system which enables labels and artists to send high quality audio files to music directors and decision-makers within the media. AIR will run the program on behalf of its members and the wider independent community.
AIR has successfully used a similar service over the last 3 years to deliver hundreds of independent tracks to music directors at radio networks (commercial, ABC and community), television, print media and background music providers. While the success of our previous provider exceeded expectations, we’re excited to now partner with D-Star in order to provide significant savings and better results for the independent sector.
D-Star’s DMDS is fast becoming one of the industry preferred standards of music delivery in Australia and the partnership will allow AIR to introduce other D-Star services including radio monitoring with SPINS and D-Star Digital music video clip delivery members in the future.
HOW DOES IT WORK?
DMDS is an account that is held by most media outlets in the country including music directors, editors, journalists and other users of musical content. They have online software that allows them to check new releases that have been sent to them for the week, listen to the new tracks, download them in CD quality, burn CDs, export, read the release notes and download artist images and biography material.
WHY USE DMDS?
DMDS is the most effective way to get your music to media. Not only does it obliterate your postage costs, but it means no more burning pro-CDs, packaging costs and you’ll never have to stuff packages for hundreds of media again, it’s the perfect solution for both the environment and your sanity! It saves you hours of work as well.
Media love DMDS because it means that all of the week’s new tracks are in one place, making it easy to sample and less likely to get left in the “get to it later” pile.
WHO WILL MY SONG GET SENT TO?
AIR will send your song and accompanying promotional materials to your choice of format lists.
· Internet and Bloggers
· Press (Magazines)
· Press (Newspapers)
· ABC Radio
· Commercial Radio
· Alternative Radio
· Classic Hits & Talk Radio
· Community Radio
· Country Radio
· Dance & Urban Radio
· Jazz and Classical Radio
· Retailers
· Background Music Providers
· Online Radio
· Synchronisation
· TV Stations
· TV Production Companies
WILL I GET A REPORT?
You will be emailed a report every week from the date your track goes out. It will detail when a media outlet downloads, views or streams a track which you can use to pass on to a plugger or to follow up yourself. You are responsible for any PR / plugging activities following the send. Specific contact details of media outlets will not be provided but you will see who has accessed your track.
WHAT DOES IT COST?
AIR and DMDS are able to offer a significant reduction in costs compared to our previous provider.
You will be charged ‘per recipient’ with a minimum of 200 recipients.
AIR Members pay $1.40 (+ GST) per recipient
Non-AIR Members will pay $1.80 (+ GST) per recipient.
This means sending your latest single via DMDS to a select full list of music directors and playlist managers at Commercial and Hit Radio Stations (for example 200 Recipients) will cost AIR Members $280 + GST. A saving of $120 when compared to AIR’s previous delivery service.
FOR MORE INFORMATION ON D-STAR’S DMDS, PLEASE VISIT http://dstar.dmds.com
IF YOU ARE AN INDIE LABEL OR ARTIST AND WANT TO SEND YOUR MUSIC TO THE MEDIA USING DMDS, PLEASE CONTACT JOANNA CAMERON AT AIR on (03) 9329 7105 or joanna@air.org.au