AIR is a non profit, non government association dedicated to supporting the growth and development of Australia's independent recording sector. Established in 1996, AIR represents Australian owned record labels and independent artists based in Australia.
AIR's primary purpose is to foster an increasing marketplace for Australian independent music and assist in the long-term development, growth and success of Australia's independent recording industry.
We are a trade body that negotiates with industry and government to facilitate deals for the benefit of the industry. Through our services we help companies of all shapes and sizes with the tools and information they need to do business.
We do this through:
- Information and exclusive member services
- Business development seminars
- Commercial negotiation
- Lobbying and advocacy
- Trade promotion within Australia and internationally
- Assisting access to international markets
In a global business environment where multi-national companies control an overwhelming percentage of the market, AIR believes, through collective action, the independent sector can strengthen its position and collective muscle.
AIR is a member of the Worldwide Independent Network (WIN), a group of international music associations who collectively advocate for fair, competitive market access for independent music.
AIR is administered by a board of directors and management team. All Board members are elected by the AIR membership and meet on a monthly basis.
AIR members are artists, labels and distributors across the full spectrum of music genres, ranging from small sole traders to some of the biggest independent operations in the country.