The Australian Independent Record Labels Association (AIR) is a non- government, non-profit trade body dedicated to supporting the growth and development of Australia’s Independent recording sector locally and internationally.
AIR negotiates with Industry and government for the benefit of the Australian independent music sector and through their services assist music companies of all shapes and sizes with tools, information, opportunities and assistance. 2016 marks AIR’s 21st year of operation.
AIR also produces the Australian Independent Music Awards ,and Independent Music Charts.
Key to this successful partnership is our fluid approach to establishing the key outcomes that your brand is seeking.
Packages can be tailored to include:
In 2015 the awards generated over $2.3 million in media value (ASR), an increase of $1.4 million from 2014.
In 2016 we aim to increase this value considerably via a concentrated PR approach with our newly contracted media partners.
The Platinum Partner in 2014/2015 received an average of $376,986 (ASR) in direct branded media exposure in relation to the awards.
*Media Coverage Report
Carlton Dry Australian Independent Music Awards: 4 August - 4 November 2015 Australian Independent Record Labels Association
BEST INDEPENDENT SINGLE
BEST INDEPENDENT LABEL
AIR’S Independent Music Charts are the ‘go to’ weekly charts for Australian Music.
Six Weekly Charts are published:
100% Independent - Singles, Albums, Radio Independent Label - Singles, Albums, Radio
The Charts are distributed via all of AIR’s distribution channels including web, social and EDM.
Key music sites also feature the Independent Music Charts.
500K+ annual reach 13K+ Daily visitors 41K + EDM
The Music Network
60K + Industry subscription
The AIR annual conference provides an opportunity for those in the industry to up skill and understand the latest digital developments for the industry.
The conference features international speakers along with key names in the Independent Music Industry. Last year saw Charles Caldas CEO of global digital rights organisation, Merlin, present the key note speech.
ASSETS AVAILABLE FOR PRESENTING PARTNER
Vance hit the AIR Charts in 2013 and won Breakthrough Independent Artist Of The Year & Best Independent Single/EP at the 2013 AIR Awards.
Since then Vance’s debut album “Dream Your Life Away” debuted at #1 on the AIR and ARIA Albums Charts, and is now PLATINUM with over 100,000 sales in Australia. Vance’s debut single “Riptide” is now 6x PLATINUM and is the longest Top 100 charting single in the history of the ARIA Singles Chart. Vance has at least three other singles hit the #1 spot on the AIR Chart, and won Best Male Artist at the 2015 ARIA Awards.
Winner of Best Independent Artist & Best Independent Single/EP at the 2014 AIR Awards
Winner of Best Independent Artist, Best Independent Album & Best Independent Single/EP at the 2015 AIR Awards
Since first appearing on the AIR Charts in 2013 and winning her first Award at the 2014 AIR Awards, Courtney has gone on to have a Gold Record in Australia (Sometimes I Sit and Think and Sometimes I Just Sit), be nominated for a Grammy (Best New Artist -2016) and BRIT Award (Best International Female - 2016), won the AMP Award for Australian Album Of The Year (2015), Triple J Award for Australian Album Of The Year (2015) and is now a 4 Time ARIA Award Winner.
To find out how AIR can tailor a sponsorship package for you with win/win outcomes, please contact:
Tel: 03 9329 7105