Become an AIR Partner

The Australian Independent Record Labels Association (AIR) is a non- government, non-profit trade body dedicated to supporting the growth and development of Australia’s Independent recording sector locally and internationally.

AIR negotiates with Industry and government for the benefit of the Australian independent music sector and through their services assist music companies of all shapes and sizes with tools, information, opportunities and assistance. 2016 marks AIR’s 21st year of operation.

AIR also produces the Australian Independent Music Awards ,and Independent Music Charts.

AIR Partner Options

  1. Australian Independent Music Awards 
  2. Australian Independent Music Charts 
  3. AIR conference
  4. AIR media partners
  5. AIR supporting partners

Key to this successful partnership is our fluid  approach to establishing the key outcomes that  your brand is seeking.

Awards Assets Summary

Packages can be tailored to include:

  • Social Media Amplification via nominees/winners platforms
  • Naming rights to an Independent award category
  • Tickets to the event
  • VIP area or Blue Room for your guests
  • Activation at the event
  • EDM exposure
  • Street press adverts
  • Dominant branding on entry
  • Media wall branding
  • Brand exposure bespoke throughout the event

Media Exposure

In 2015 the awards generated over $2.3  million in media value (ASR), an increase  of $1.4 million from 2014.

In 2016 we aim to increase this value  considerably via a concentrated PR  approach with our newly contracted media  partners.

The Platinum Partner in 2014/2015 received  an average of $376,986 (ASR) in direct  branded media exposure in relation to the  awards.

*Media Coverage Report

Carlton Dry Australian Independent Music  Awards: 4 August - 4 November 2015  Australian Independent Record Labels  Association

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Naming Rights for the AIR Awards

Some of the biggest names in  Australian music have won an AIR Award. Your brand can choose to take up naming rights to one of the many major award categories.
 
  • BEST INDEPENDENTARTIST

  • BEST INDEPENDENT SINGLE

  • BEST INDEPENDENTALBUM

  • BEST INDEPENDENT LABEL



Social Media

Nominees and winners of the Independent Music Awards will be supplied with branded content to push out via their social channels pre and post awards.

Your Brand will be integrated into the content providing brand alignment with some of Australia’s biggest music acts with the content shared directly with their audience.

Potential Reach:

  • A minimum of 13 awards will be presented on the night. 
  • Each award will include five nominees

Below provides an example as to the potential combined reach of this  asset with the inclusion of just 5 nominees/winners from 2015.

 

FACEBOOK

TWITTER

INSTAGRAM

 

#1 DADS

10,623

784

2,697

14,104

CHET FAKER

871,771

85,400

296,000

1,253,171

COURTNEY  BARNETT

183,171

80,100

71,900

335,171

HERMITUDE

112,194

16,800

22,100

151,094

VANCE JOY

518,116

140,000

288,000

946,116

 

 

 

 

 

2,699,656

AIR’S Independent Music Charts

AIR’S Independent Music Charts are the ‘go to’ weekly charts for Australian Music.

Six Weekly Charts are published:
100% Independent - Singles, Albums, Radio Independent Label - Singles, Albums, Radio

Distribution:
The Charts are distributed via all of AIR’s distribution channels including web, social and EDM.
Key music sites also feature the Independent Music Charts.

The Music
500K+ annual reach 13K+ Daily visitors 41K + EDM

The Music Network
60K + Industry subscription

 

Web / Edm / Newsletter

AIR Audience Profile

AIR Conference

The AIR annual conference provides an opportunity for those in the industry to up skill and understand the latest digital developments for the industry.

The conference features international speakers along with key names in the Independent Music Industry. Last year saw Charles Caldas CEO of global digital rights organisation, Merlin, present the key note speech.

ASSETS AVAILABLE FOR PRESENTING PARTNER

  • Logo on all associated comms.
  • Signage / Branding throughout conference
  • Activation Area
  • Opportunity to speak (subject to content approval)

 

 

ARIA Launch Pad - Vance Joy

Vance hit the AIR Charts in 2013 and won Breakthrough Independent Artist Of The Year Best Independent Single/EP at the 2013 AIR Awards.

Since then Vance’s debut album “Dream Your Life Away” debuted at #1 on the AIR and ARIA Albums Charts, and is now  PLATINUM with over 100,000 sales in Australia. Vance’s debut single “Riptide” is now 6x PLATINUM and is the longest Top  100 charting single in the history of the ARIA Singles Chart. Vance has at least three other singles hit the #1 spot on the AIR  Chart, and won Best Male Artist at the 2015 ARIA Awards.

ARIA Launch Pad - Courtney Barnett

Winner of Best Independent Artist & Best Independent Single/EP at the 2014 AIR Awards

Winner of Best Independent ArtistBest Independent Album Best Independent Single/EP at the 2015 AIR Awards

Since first appearing on the AIR Charts in 2013 and winning her first Award at the 2014 AIR Awards, Courtney has gone on to have  a Gold Record in Australia (Sometimes I Sit and Think and Sometimes I Just Sit), be nominated for a Grammy (Best New Artist -2016) and BRIT Award (Best International Female - 2016), won the AMP Award for Australian Album Of The Year (2015)Triple  J Award for Australian Album Of The Year (2015) and is now a 4 Time ARIA Award Winner.

Next Steps

To find out how AIR can tailor a sponsorship package for you with win/win outcomes, please contact: 

Maria Amato
General Manager
maria@air.org.au
Tel: 03 9329 7105
Mob: 61-412362740