THE WORLDWIDE INDEPENDENT NETWORK (WIN) ANNOUNCES NEW GLOBAL MARKET SHARE ANALYSIS OF THE INDEPENDENT MUSIC SECTOR
Independent record labels now represent 39.9% of global recorded music market share in 2017 with global revenue of £6.9BN
Independent label streaming revenues grew by 46% in 2017
WINTEL 2018 is the third report produced for Worldwide Independent Network (WIN), mapping the global market share of the independent sector at copyright, rather than distribution level.
MIDiA Research was commissioned by WIN to analyse the global economic and cultural impact of the independent music sector.
It is important to emphasize that this report once again focusses on the criterion of value based on rights ownership rather than distribution when analysing market share. This is a crucial distinction because where independent companies use major labels or companies owned by major labels in various territories around the world to distribute their music, those major labels include the value of revenues derived from the distribution of independently owned rights into the label’s assessment of the majors’ own market share. The claiming of market share by these international corporations, distorts the true picture of market value.
WINTEL’s analysis by reference to rights ownership therefore provides a much more accurate overview of the marketplace.
The report makes clear that digital music, and streaming continues to create exciting opportunities for independent labels and that in virtually every country, independent labels continue to record higher market share.
WINTEL is available in print and online here
AIR is a non profit, non government association dedicated to supporting the growth and development of Australia’s independent recording sector. AIR represents Australian owned record labels and independent artists based in Australia.
AIR’s primary purpose is to foster an increasing marketplace for Australian independent music and assist in the long-term development, growth and success of Australia’s independent recording industry.
We are a trade body that negotiates with industry and government to facilitate deals for the benefit of the industry. Through our services we help companies of all shapes and sizes with the tools and information they need to do business.
We do this through:
- Information, advice and exclusive member services
- Business development seminars
- Commercial negotiation
- Lobbying and advocacy
- Trade promotion within Australia and internationally
- Assisting access to international markets
In a global business environment where multi-national companies control an overwhelming percentage of the market, AIR believes, through collective action, the independent sector can strengthen its position and collective muscle.
AIR is a member of the Worldwide Independent Network (WIN), a group of international music associations who collectively advocate for fair, competitive market access for independent music.
AIR is administered by a board of directors and management team. All Board members are elected by the AIR membership and meet on a monthly basis.
AIR members are artists, labels and distributors across the full spectrum of music genres, ranging from small sole traders to some of the biggest independent operations in the country.