AIR SHARE REPORT
NATIONAL MARKET SHARE ANALYSIS OF THE AUSTRALIAN INDEPENDENT MUSIC SECTOR
The Australian Independent recorded music sector generated $183 million of revenue in the 2018/19 year up from $153 million in the 2014/15 year. Market share also increased to 31%
AIR engaged Deloitte Access Economics to collect data from independent record labels and distributors in Australia, asking them about their operations in 2018-19 and comparing data to previous findings in their report for the 2014-15 year. This study represents an important benchmark for future analysis and highlights steady growth over this time period.
See full report for the 2018/19 year here:
AIR is a non profit, non government association dedicated to supporting the growth and development of Australia’s independent recording sector. AIR represents Australian owned record labels and independent artists based in Australia.
AIR’s primary purpose is to foster an increasing marketplace for Australian independent music and assist in the long-term development, growth and success of Australia’s independent recording industry.
We are a trade body that negotiates with industry and government to facilitate deals for the benefit of the industry. Through our services we help companies of all shapes and sizes with the tools and information they need to do business.
We do this through:
- Information, advice and exclusive member services
- Business development seminars
- Commercial negotiation
- Lobbying and advocacy
- Trade promotion within Australia and internationally
- Assisting access to international markets
In a global business environment where multi-national companies control an overwhelming percentage of the market, AIR believes, through collective action, the independent sector can strengthen its position and collective muscle.
AIR is a member of the Worldwide Independent Network (WIN), a group of international music associations who collectively advocate for fair, competitive market access for independent music.
AIR is administered by a board of directors and management team. All Board members are elected by the AIR membership and meet on a monthly basis.
AIR members are artists, labels and distributors across the full spectrum of music genres, ranging from small sole traders to some of the biggest independent operations in the country.