Friends Of AIR

In a global business environment where multi-national companies manouvre to control an overwhelming percentage of the market, the independent sector needs all the support it can get.

Our  Friends of AIR  program allows you to get behind and provide support to the Australian independent sector. It also puts you and your company in front of and in contact with AIR’s many members.

All of our valued Friends Of AIR below are already providing great support and services for AIR and the Australian independent music sector as a whole.

If you’re keen to get involved or know more, please contact our General Manager

Friends Of AIR:


All That Matters, Asia's premiere event experience brings the best in class Music, Sports, Gaming, Digital & Marketing content.











Bandcamp’s mission is to create the best possible service for artists and labels to share and earn money from their music, and for fans to discover and enjoy it.

We believe that music is an indispensable part of culture, and for that culture to thrive, artists—no matter the size of their audience—must be compensated fairly and transparently for their work. Without this belief, our mission would be meaningless, and it’s why we’ve built our business around a model that puts the artist first.

When you buy something on Bandcamp, whether it’s digital music, vinyl, or a t-shirt, ticket or cassette, 80-85% of your money goes to the artist, and we pay out daily. The remainder goes to payment processor fees and Bandcamp’s revenue share, which is 10-15% on digital items, and 10% on physical goods.

Since we only make money when artists make a lot more money, our interests remain aligned with those of the community we serve. It’s a straightforward approach, and one we’re happy to say works well. Fans have paid artists $427 million using Bandcamp, and $8.2 million in the past 30 days alone. We were founded in 2007, have been profitable since 2012, and we’re growing rapidly. Bandcamp is used by millions of fans around the world, and is an indispensable tool for hundreds of thousands of artists and more than 3,000 labels. The New York Times called Bandcamp “one of the greatest underground-culture bazaars of our time,” Fast Company named us one of the most innovative companies in music, and the American Association of Independent Music honored us with their Independent Champion award.



Banks Group
Banks Group has been providing specialist accounting and taxation advice to the Music, Arts, Television, Film and Entertainment Industries for the last 20 years.







Founded in 2015 by brothers Anthony and Alex Zaccaria, Bolster pioneered the use of new-ad tech solutions in e-commerce in the music space. With a staff of 40+ across Melbourne, Sydney and Brisbane, it's now Australia's leading digital, creative and content strategy agency for music, entertainment, and lifestyle. 
Bolster's clients include Splendour In The Grass, Laneway Festival, Secret Sounds, Chugg Entertainment, Caroline, Dew Process, Future Classic and brands such as YouTube Music, Blundstone, Red Bull Music and JBL.
Bolster is the team behind global Instagram optimisation too Linktree;, a world fist content platform in conjunction with Laneway Festival; the Webby Award-nominated BIGSOUND Buzz; and upskilling initiative, Blocks.  






Chartmetric is an elegant tool for artists, artist managers, and labels. They collect artist related data from various sources such as Spotify, Amazon Music, Apple Music, Deezer, iTunes, Facebook, Instagram, Twitter, Bandsintown, and Youtube. Tracking nearly 2M artists, and updating over 5,000 different charts every day. Chartmetric also provides data for Radio, Film/TV synch, A&R, Touring, and much more. They also just added TIKTOK data from charts to likes/followers!
Take advantage of the 50% discounted  subscription price for AIR members only via the members section.




Disco is an online platform offering fast, lightweight music management for labels. The worlds best labels are discovering the easy way to manage music files. Don't get left behind.
Join the party with our 20% off promotion code, now available in the members section.



Ditto Music is an independent distribution and label services company, which has 22 offices across 19 countries and now works with over 200 000 artists globally. 



Embassy Music Publishing
Embassy Music Publishing Pty Ltd is an all-round local indie music publishing company that is actively building its roster of contemporary songwriters.



Entertainment Accounting & Taxation Services
Entertainment Accounting is a full service accounting, taxation and business advisory firm specialising in the music industry




The Gild Group
The Gild Group is an accounting, taxation and business advisory firm with a passion for wealth creation servicing the music industry.





Worldclass music services should not be complicated or costly. GYROstream is the only Australian owned music aggregation service to cater specifically for Aussie independent artists, to distribute their music to all major online platforms. GYROstream also offers a suite of specialised services including PR, vinyl/CD manufacture, sync, and insurance. GET YOUR RECORD OUT. 


INgrooves is a leading provider of digital distribution, marketing and promotion services to the global music and video communities via its proprietary ONE Digital platform.



Telling the story behind the music by recognising the people involved, Jaxsta is the first of its kind Australian built online database resource for the global music industry. Allowing its subscribers to access information relating to any genre of music, Jaxsta can tell you the who/what/where/why/how and when of any song.


Know What's Loved
Know What's Loved has developed RAD/AR®, (Robotic Automated Discovery for Artists and Repertoire), a cloud-based platform and tech that enables music companies to orchestrate talent and repertoire search in new and powerful ways. 
Using RAD/AR, teams create virtual Scouts. These autonomous software bots scan the Internet identifying the music talent and repertoire that meet users specific criteria. 
RAD/AR Scouts are simple to create and manage. Teams can create swarms of Scouts and deploy them globally, or in target countries, regions or even cities and each Scout will produce a stream of prospective talent with New, Unsigned, Emerging and Hot artists highlighted dynamically. 
RAD/AR Scouts are autonomous, and continuously update themselves to highlight new artists as they drop or as they demonstrate early indicators of future success.
RAD/AR has a host of integrated music discovery features and workflow integrations that enable teams to scale talent search in a fun, collaborative, and cost-effective way. 


Media Arts Lawyers
Media Arts Lawyers act for some of Australia’s highest profile musicians, events, recording and publishing companies. They also represent  many emerging artists, and aim to be the first point of legal contact for all creative and commercial projects irrespective of budget.





Merlin’s membership represents 15% of the global market share. Members consist of independent labels, distributors and other rightsholders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin navigates the music ecosystem by striking premium deals with digital services that enable its members to better control their future. Digital services have the means to efficiently license the world’s most valuable independent music. 
Merlin’s members include the likes of Amuse, Armada Music, AVL Group (including CD Baby, DashGo and FUGA), AWAL, Beggars Group, Cinq Music Group, Curb Records, Dim Mak, DistroKid, Domino, Entertainment One, Epitaph Records, Foundation Media, Kontor New Media, KVZ Music, Mad Decent, mtheory, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Pony Canyon, Secretly Group, Symphonic Distribution and Sub Pop.
Merlin has deals with 30 digital partners including Alibaba, Boomplay, Deezer, Facebook/Instagram, JioSaavn, KKBox, NetEase, Pandora, Snap, SoundCloud, Spotify, Tencent, TikTok, Triller, Yandex and YouTube Music. 
Merlin has offices in London, New York, and Tokyo.

Find out more at:  



Midnight Choir
The Midnight Choir is Australia's leading sync rights agency. They source and secure licenses for Independent Australian artists into TV, film, gaming and advertising worldwide. Established in 2014 by Jen Taunton the catalogue has grown to represent over 100 artists, bands, producers and music makers. They have synced music into commercials for Apple, Google, Adidas, Ford, Ikea, Vodafone and into shows on major US networks ABC, NBC, CBS, CW, Fox, MTV plus streaming platforms Netflix, Hulu and YouTube Red for shows that include Teen Wolf, How To Get Away With Murder, American Gothic, Heartbeat, Faking It, Shadowhunters, Nobodies, Siren, Dynasty, Insatiable and many more.








 Music Rights Australia
Music Rights Australia is an organisation that protects the creative interests of artists within the Australian music community through educational initiatives, government lobbying and the protection of artists' copyrights.
Music Rights Australia represents over 100,000 songwriters and music publishers through their association the Australasian Mechanical Copyright Owner's Society (AMCOS), and more than 125 record labels - both independent and major - through the Australian Recording Industry Association (ARIA).
MRA can offer practical help if you find your music is being posted on illegal sites or used without your permission.
  • MRA can send take down notices to have the material removed.
  • MRA can send cease and desist letters.
  • MRA can help you get counterfeit physical product removed from auction sites such as eBay.
  • MRA runs the Redbubble active monitoring service which means unlicensed merchandise will be blocked from sale.





Noisehive is boutique, commission-based music distributor from Melbourne. They pride themselves on being hands-on, offering a premium aggregation service with a personal touch. More than just a website and an FAQ page, these music lovers are keen to help you grow your act and work with you on release strategies & opportunities to make the most of your recordings.
Use "AIRFRIEND" on for 30% off signup



The Orchard
The Orchard is a pioneering music, film and video distribution company operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations.


Valley Arm Digital
As Asia biggest digital distributor Valley Arm Digital provides global distribution plus YouTube channel rights management.



White Sky
White Sky assists artists in the Australian Music Industry handle their finances and manage their tax obligations with a focus on reliability, attention to detail and an ongoing commitment to always go that extra yard. They are the largest Music Business Management & Bookkeeping Company in Australia.
Xelon Entertainment
Representing over 300 labels, both domestic and worldwide, Xelon is Australia's premier digital music distributor with a reputation for delivering a comprehensive and flexible service across Australia and New Zealand.

Since 2007, Xelon Entertainment has become invaluable to the Australian music scene. Working with clients to maximise outcomes, Xelon has overseen the growth and expansion of many labels who have worked with Xelon since their infancy to establish themselves as world-class record labels.

Our professional team of experts are based in the heart of Melbourne's thriving music scene as well as dotted around the globe and are fully equipped to provide a comprehensive range of services to suit your release, covering everything from basic distribution, video monetization, through to marketing, digital strategy and label services to all of the key platforms and more as well as exclusive arrangements with a number of platforms which generates revenue for our labels that you can only gain access to by distributing via Xelon.

We regularly attend Australian & international music conferences such as MIDEM, SXSW, ADE, IMS as well as territory based ones such as AIR Indie-Con, BigSound, EMC and Face The Music. Our staff members regularly appear on panels and are considered leaders in the industry.





YouTube Music
Friend of AIR, YouTube Music is a music app made for music listening, on top of the magic of YouTube: making the world of music easier to explore and more personalised than ever.

Whether you want to listen, watch or discover, all the ways that music moves you can be found in one place – not just music videos but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube