Dec 04, 2018
WINTEL 2018: WIN ANNOUNCES NEW GLOBAL MARKET SHARE
THE WORLDWIDE INDEPENDENT NETWORK (WIN) ANNOUNCES NEW GLOBAL MARKET SHARE ANALYSIS OF THE INDEPENDENT MUSIC SECTOR
Independent record labels now represent 39.9% of global recorded music market share in 2017 with global revenue of £6.9BN
Independent label streaming revenues grew by 46% in 2017
WINTEL 2018 is the third report produced for Worldwide Independent Network (WIN), mapping the global market share of the independent sector at copyright, rather than distribution level.
MiDiA Research was commissioned by WIN For Music to analyse the global economic and cultural impact of the independent music sector.
It is important to emphasise that this report once again focusses on the criterion of value based on rights ownership rather than distribution when analysing market share. This is a crucial distinction because where independent companies use major labels or companies owned by major labels in various territories around the world to distribute their music, those major labels include the value of revenues derived from the distribution of independently owned rights into the label’s assessment of the majors’ own market share. The claiming of market share by these international corporations, distorts the true picture of market value.
WINTEL’s analysis by reference to rights ownership therefore provides a much more accurate overview of the marketplace.
The report makes clear that digital music, and streaming continues to create exciting opportunities for independent labels and that in virtually every country, independent labels continue to record higher market share.
WINTEL is available in print and online here.
See the Infographics below.